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Search Lead 


New York, NY

Tracy Menschel has over 10 years of experience as a digital marketing professional, with a focus on Search Marketing, working across retail, tech/telco, travel, B2B, and finance/insurance verticals. Her past clients include DIRECTV / AT&T, Victoria's Secret, Starwood Hotels, Canon, TUI, and GoCompare. Before joining the Ben-Her team, Tracy spent 1.5 years working on the Microsoft Ads team in London, gaining a global search perspective, as well as publisher side knowledge. Prior to that, she spent most of the prior 7 years on the agency side at iCrossing, 360i, and Razorfish. At iCrossing, her work on Qlik was twice a finalist for Search Engine Land's Landy Awards for Best Enterprise SEM Initiative - B2B. Before working in Digital Marketing, Tracy was a fixed income sales trader and portfolio manager at Goldman Sachs, and an auction administrator at Christie's.

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